The official launch date has been announced and Windows ® Phone 7 will launch in Europe and Asia on Oct. 21st and the first US handset will be available November 8th. There will be 9 different Windows Phone 7 handsets available at launch and the manufactures are HTC, LG, Dell and Samsung. AT&T is set to have 3 handsets available Samsung Focus, LG Quantum and the HTC Surround.
Windows Phone 7 is a very different kind of phone for Microsoft®; they’re basically starting over with a completely new platform and entering an already competitive market behind the curve. They have a lot of catching up to do.
Windows Phone 7s main differentiating factor is its user interface. The phone utilizes live animated tiles in its start screen. These are refreshed wirelessly via the web. The live tiles or ‘hubs’ allow users to quickly see everything at a glance that they care about. They can be quickly customized and constantly updated and depending on the app might get you a glance at pending messages, news, weather updates and friend statuses. The hubs are also grouped on the basis of tasks they perform.
More Ranting About Windows App
Users can access to several applications, games, music, picture gallery, messaging, etc. very quickly and easily with the aid of new interface. Its advanced features will allow users to perform all the work with great convenience. The Windows apps not only help users to entertain themselves but also assist them in their business work. Therefore this Windows 7 mobile version will give a fresh and unique experience to its users.
Also being a Microsoft product makes it the only phone that easily syncs, using cloud sync capabilities, with other Microsoft software products and apps. It has Microsoft Office mobile built in and supports multiple Microsoft Exchange accounts for work. It also features note syncing, Bing voice search, and the capacity to locate a lost phone, heaven forbid you would lose your brand new phone, on the Windows Phone 7 website.
If the GPS is enabled on your phone (or you do not have GPS), Google Latitude will not be in a position to pinpoint a mobile phone’s location. It will give a general location based on the closest cell tower that phone is using.
Another differentiating factor is that Microsoft is requiring hardware partners. This enforces quality monitoring of the devices and makes sure that the partners meet Microsofts rigid hardware criteria in order to implement the operating system.
Microsoft has a lot of ground to make up in order to enhance its Smartphone market share against Apple ®, Research in Motion and Google. Microsoft is banking on its new user interface, cloud syncing capabilities and its casual gaming features to lure current Smartphone users to its platform and introduce new users to the Smartphone medium. They are also positioning themselves as both a business and pleasure phone. This could work for them or against them. There is a lot of loyalty out there for Windows and many have been waiting for Microsoft to get back into the game. It will probably take a while in order to view the true impact Windows Phone 7 will have up against Apple, Android and Blackberry ®, but it should be very interesting to watch. As a custom mobile application solution provider we’re very excited about the launch of Windows Phone 7. We are a Microsoft Certified Gold Partner and have been developing custom software applications for Windows Mobile ® for a long time. With the reinvention of Microsofts mobile platform we look forward to receiving the new functionality and features being given to the app developer in the new platform. It is exciting for us when new technology emerges and we’re able to be on the cutting edge of adopting that technology.
With 3 major platform players in the app development game, mobile app creators have had the possibility of creating and releasing their app for one platform or multiple platform; usually this decision is according to the type of app and type of user. Windows Phone 7 doesn’t change the game; it adds a fourth player/platform. The addition should be exciting for app creators because they now have a chance to reach an even broader audience by releasing their app across platforms. It also means there’ll be more competition in the market so successfully marketing your app will be even more important. In addition, app creators will have to really think about all four platforms and choose their platform wisely. At Amadeus Consulting we work with our clients to help them decide what platform or combination of platforms works best for their business model. If you’re interested in custom mobile application development for any platform, please dont hesitate to give us a call.